Global SDR coaching

Become the SDR who
books meetings.

Break into SaaS, grow your SDR skills, and put practical AI to work. I also help founders and sales leaders build SDR and go-to-market functions from scratch.

Rubrik · ClickPost · JumpCloudCompanies I’ve worked with
8+ yrsSaaS sales development
APAC · EMEA · AMERCross-border leadership
100 Powerful Women in SalesDemandbase & Women in Sales, 2025
Sound familiar?

Wherever you’re stuck in the SDR journey

Find yourself below, then pick the path that fits. If you are not sure, we figure it out together.

Finding your first SDR role

Not sure how to take the first step?

Get clear on your direction, strengthen your story, and prepare for interviews with practical guidance.

Growing as an SDR

Ready to get better, but unsure what to focus on?

Work through prospecting, cold calls, objections, and career decisions with support built around your goals.

Putting AI to work

Unsure how AI fits into your day?

Build a repeatable way to research accounts, prepare for calls, or draft relevant outreach.

Setting up your SDR function

Building from scratch and unsure where to start?

Work through your target customers, outbound approach, SDR setup, and AI tools, then bring them together in a practical blueprint.

Vandana Agarwal Nik, SDR coach and Sales Development Leader
Hi, I’m Vandana

The mentor I wish I’d had, now in your corner

Early in my career, I didn’t have someone who had done the job and could show me the way. I figured out outbound the hard way, one rejection at a time. That is exactly why I coach now.

I build and scale high-performing SDR teams across APAC, EMEA, and AMER, from an early-stage startup at ClickPost to growth and scale at Rubrik and JumpCloud. I am obsessed with coaching systems that turn effort into booked meetings.

I help SDRs use AI for account research, personalized outreach, call preparation, follow-ups, and daily planning, without producing generic AI-written spam.

  • Founder, SDR Leaders of APAC (250+ members)
  • 100 Powerful Women in Sales, 2025
  • GrowthX Fellow
  • 8+ years in SaaS sales development
From my SDR leadership experience

Results from teams I’ve led

Ways to work with me

Choose the support you need

Start with a discovery call for personalized mentorship, book a focused AI working session, or map out your SDR and go-to-market function.

1:1 call · 15 min Start here

Mentorship Discovery Call

Your first step into mentorship. I’ll understand your goals, where you are right now, and what you need help with. From there, I’ll create a personalized mentorship program for you.

Book your discovery call
Mentorship program · 6 to 8 weeks Mentorship

1:1 Mentorship Program

For aspiring and existing SDRs who want practical guidance to break into their first role, find career direction, improve prospecting, cold calls, sales conversations and objection handling, build confidence, and know what to work on next. No generic advice or one-size-fits-all course. Just practical guidance built around your goals and your real situation.

Start with a discovery call
1:1 working session · 60 min Hands-on AI

Build Your First AI-Powered SDR Workflow

Turn one repetitive sales task into a working AI workflow, with no coding required. Choose account research, personalized outreach, cold-call preparation, follow-ups, objection handling, or daily planning. You’ll leave with a workflow built around your role, reusable prompts and templates, and a clear plan for using it in your daily work.

Build your first AI workflow
1:1 call · 60 min For companies

Build Your SDR Function & GTM Blueprint

A working consultation for founders and sales leaders setting up their SDR function from scratch or rethinking their approach. We’ll discuss go-to-market strategy, SDR setup, AI workflows, and GTM engineering: the tools and automation behind your outreach. Together, we’ll map the priorities into a practical blueprint for what to build next. If you want ongoing guidance as you put it into practice, we can continue across a series of working sessions.

Discuss your SDR & GTM setup
Kind words • 5/5 on Topmate

What people say after a session

★★★★★
I loved that she was very open about what I needed to improve and what my strengths were, so I could pitch myself better. People who need guidance for breaking into SaaS should get a session with Vandana.
Bharath S Verified on Topmate
★★★★★
The absolute observer who will give excellent mentorship. I got clarity about where I am and what I need to do. Thanks, Vandana.
Shivam Pandey Verified on Topmate
★★★★★
The demo interview was very helpful. The pattern was so similar to the real thing that it felt like the interviewer had consulted Vandana. I highly recommend it.
Udit Sharma Verified on Topmate
★★★★★
I reached out to Vandana for insights on SDR hiring. She was super helpful and gave good, actionable insights.
Sandeep Gupta Verified on Topmate
★★★★★
Vandana guided me with a practical path to move forward in SaaS, and her insights were both eye-opening and immensely helpful.
SDR, via Topmate Verified on Topmate
★★★★★
She gave me good insights and clarity on the things I was stuck on.
Mohit Dhanwani Verified on Topmate
How we work together

From a real challenge to a practical next step

01

Understand

We get clear on your goal, the challenge in front of you, and what is getting in your way.

02

Build

We create the plan, workflow, messaging, or sales system around your real situation.

03

Put it to work

You leave with practical next steps and something you can use immediately, not theory.

FAQ

Good questions before we start

Where should I start?
For personalized mentorship, start with the discovery call. Choose the AI working session if you want help with one specific SDR task. If you’re a founder or sales leader setting up your SDR function, choose the SDR Function & GTM Blueprint consultation.
What happens on the mentorship discovery call?
We’ll discuss your goals, where you are right now, and what you need help with. That conversation helps me shape a personalized mentorship program and the next steps for working together.
What is an AI workflow?
A repeatable set of steps that uses AI to help with a task, such as turning account research into a relevant first outreach draft. We’ll work on one task and check the output together so you understand how to use it.
Do I need coding experience for the AI session?
No. We’ll start with your experience level, choose a manageable task, and explain each step as we build.
How is the AI session different from mentorship?
The AI session focuses on one practical task. Mentorship offers broader guidance around your SDR skills, challenges, confidence, and career direction.
Can you help me set up an SDR function from scratch?
Yes. We can work through your target customers, outbound approach, SDR setup, and go-to-market priorities, then map what to build first into a practical blueprint.
What do you mean by GTM and AI engineering?
GTM means go-to-market: how your company reaches and wins customers. GTM and AI engineering connect the tools, data, automation, and AI workflows that support that work. In the consultation, we’ll discuss where these fit in your SDR function and what to prioritize.
Does the founder consultation include building the entire system?
The consultation focuses on strategy, decisions, and a blueprint for your next steps. If you want ongoing guidance as you put it into practice, we can continue across a series of working sessions. Hands-on implementation, or building systems on your behalf, needs a separately agreed scope.
Can we work together if I’m outside APAC?
Yes. I’ve built and scaled SDR teams across APAC, EMEA, and AMER. We’ll tailor the guidance to your market and goals.
In your corner

Ready to make your next move clearer?

A clearer career direction, stronger SDR skills, your first AI workflow, or a blueprint for your SDR and go-to-market function. Let’s start with what you need.

Not ready to book? Just say hello at coaching@vandanaagarwal.in.